Our Landmark Boutique

At Sheer, we believe our lingerie is the most essential of essentials in our wardrobe, and we are confident we can help you create a lingerie collection that is comfortable, well-fitting and beautiful. Our team of lingerie experts can give you the best bra-fitting service in a fun, supportive and non-judgemental surrounding so that you can be sure each bra you have is bringing out the best in you.


Our Landmark Boutique

Shop 310, Landmark Atrium
15 Queen's Road Central
Central, Hong Kong

Mon - Fri, 10:30am - 7:30pm
Sat - Sun, PH: 11:00am - 7:00pm

Tel: 2388 2876
WhatsApp: +852 9472 2307
Email: hello@sheer.com.hk

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The Most Complete Collection

As one of Hong Kong's premier lingerie and swimwear boutique, Sheer stocks over 40 specially curated designer labels from around the world in sizes from A - F cup and 28 - 38 band sizes. Our pieces include everyday bras, beautiful lingerie, and comfortable loungewear. In addition, we also carry many special occasion items such as shapewear and accessories for events, bridal pieces for that Big Day, and swimwear for your next beach holiday.  

A Private Experience

Your need for privacy and comfort is always on our mind. Our two spacious fitting rooms adorned with velvety curtains evoke the warmth and elegance of a romantic salon. Each fitting room is equipped with a lounge robe, soft slippers, and a how-to guide on the proper way to put on a bra. To further personalize your experience at Sheer, our service highlight is notably our private bra-fitting appointments. This special service will allow you to truly benefit from the expertise of our Lingerie Consultant who will not only make sure you are wearing the right bra size but also solve any lingerie issues you may have.

A Team of lingerie enthusiasts

Our love for lingerie is what sets us apart. The dedicated team at Sheer is always available to provide professional advice on the fit of your bra, practical solutions for any specific concerns, and a friendly guide as you browse our beautiful boutique. Each brand that we carry have been carefully chosen and tested by our team of lingerie enthusiasts for quality, comfort and style.

Fit Services

Private Appointments