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Our Landmark Boutique

At Sheer, we believe our lingerie is the most essential of essentials in our wardrobe, and we are confident we can help you create a lingerie collection that is comfortable, well-fitting and beautiful.

Our team of lingerie experts can give you the best bra-fitting service in a fun, supportive and non-judgemental surrounding so that you can be sure each bra you have is bringing out the best in you.

The Most Complete Collection

As one of Hong Kong's premier lingerie and swimwear boutique, Sheer stocks over 40 specially curated designer labels from around the world in sizes from A - F cup and 28 - 38 band sizes.

Our pieces include everyday bras, beautiful lingerie, and comfortable loungewear.

In addition, we also carry many special occasion items such as shapewear and accessories for events, bridal pieces for that Big Day, and swimwear for your next beach holiday.  

A Private Experience

Your need for privacy and comfort is always on our mind. Our two spacious fitting rooms adorned with velvety curtains evoke the warmth and elegance of a romantic salon.

Each fitting room is equipped with a lounge robe, soft slippers, and a how-to guide on the proper way to put on a bra. To further personalize your experience at Sheer, our service highlight is notably our private bra-fitting appointments.

This special service will allow you to truly benefit from the expertise of our Lingerie Consultant who will not only make sure you are wearing the right bra size but also solve any lingerie issues you may have.

landmark Boutique

Shop 310, The Landmark
15 Queen's Road Central, Hong Kong

Mon - Sat, 10:30am - 7:30pm
Sun & PH, 11:00am - 7:00pm

Call 2388 2876
WhatsApp +852 9472 2307