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Our ifc Boutique

Our new flagship store is ready to welcome you at ifc, Central!

At Sheer, we believe our lingerie is the most essential of essentials in our wardrobe, and we are confident we can help you create a lingerie collection that is comfortable, well-fitting and beautiful.

Our team of lingerie experts can give you the best bra-fitting service in a fun, supportive and non-judgemental surrounding so that you can be sure each bra you have is bringing out the best in you.

A Private Experience

Your need for privacy and comfort is always on our mind. Our two spacious fitting rooms adorned with velvety curtains evoke the warmth and elegance of a romantic salon.

Each fitting room is equipped with a lounge robe, soft slippers, and a how-to guide on the proper way to put on a bra. To further personalize your experience at Sheer, our service highlight is notably our private bra-fitting appointments.

This special service will allow you to truly benefit from the expertise of our Lingerie Consultant who will not only make sure you are wearing the right bra size but also solve any lingerie issues you may have.

ifc boutique

Shop 3006, Podium Level 3,
ifc mall, Central, Hong Kong

Opening hours: 11am - 8pm

Call 2388 2876
WhatsApp +852 9472 2307