In 2011, after spending multiple years in New York City and Europe pursuing a career in Global Marketing and Product Development for beauty giants Shiseido and L'Oreal, our founder Lisa moved back to Hong Kong in 2011 to fulfil her dream of becoming an entrepreneur.
Upon returning to Hong Kong, Lisa immediately discovered that Hong Kong lacked a proper multi-brand lingerie boutique with fitting expertise and inclusivity of sizes and styles. Out of this realisation, Sheer was created.
Lisa envisioned an experience where modern and sophisticated women could enjoy lingerie as an act of self-care, motivated by everyday comfort to fit their different lifestyle needs. Now in its 9th year, Sheer has since become Hong Kong's premier lingerie destination, featuring a range of solutions from international designer labels and staffed with qualified fitting experts. Over 15 designers are exclusively stocked at Sheer Hong Kong, including swimwear, loungewear, and maternity options.