Annual Bra Drive

Bra Drive Paused

Since 2020, due to the current situation and hygiene considerations, we have decided to make the difficult decision of postponing our bra drive indefinitely. Once the circumstances permit again, we will be back again! Thank you all for your support & hope to see you all at Sheer soon!

Give Bras, Give Back

Each year, Sheer partners with corporates and local companies to collect and donate gently used bras to non-profit organizations across Asia who support and aid underprivileged women in need. The recipients of the donations are victims of sex trafficking, crisis pregnancies, refugee status or poverty. Since 2013, Sheer has collected and donated over 10,000 bras and counting.

“Bras are actually a real gap for women in the camp. They are an item that is often asked for by refugees women. This would be an opportunity to make a difference for them.”

–International Rescue Committee(IRC)

Why Bras?

Bras are a luxury that many underprivileged women cannot afford. They are the least donated clothing item, yet most needed, for women to gain social acceptance andempower themselves with self-dignity. In many impoverished areas, wearing a bra can be what saves a woman from abuse as it symbolizes respect and status.

13,000 Bras Donated

With the support of our partners and the general public, we reach new records of bras collected each year, benefiting thousands of ladies in need.

Where would the bras go?

Donations are sent to women who are victims of sex trafficking, crisis pregnancies, refugee status and poverty.



"It is a great initiative that SHEER runs and empowers women in an often overlooked way! We have distributed the bra donations to Moldova, supporting orphanages and to our Hong Kong Distribution team to help the local clients in need. "

Crossroads Foundation
Hong Kong

"Thank you very much to SHEER and everyone who has participated in this project! It's been the 5th year since SHEER has launched this Bra Drive charity initiative, we are grateful and proud to be one of their beneficiaries."


"Mother's Hope celebrated 13 years of our services on 1st of June, that is the day portion of the bras was distributed among the staffs and pregnant girls in our care.With much gratefulness!’

Mother's Hope