About Sheer

Luxury designer lingerie for the modern woman.


As Hong Kong's premier lingerie and swimwear boutique, SHEER specialises in over thirty designer labels selectively curated for today's modern, style-conscious women. SHEER delivers a unique experience in a private and luxurious space with extensive expertise in lingerie fit, personalised service and exclusive collections. 

We offer a one-stop shop for your every lingerie desire – basic foundations, designer fashions, loungewear, shapewear, accessories, corsetry and even swimwear. Our customers are unique and so are we - our bras range from 28 - 38 band and A - F cup sizes, and we carry designer brands that specifically cater to your needs. 

Pushing the forefront of lingerie shopping, SHEER strives to empower women through its various charity initiatives and by complementing the fashion wardrobes of the most discerning woman with beautiful and elegant intimates.

Complimentary bra fitting series are available in stores.  

Our flagship store at Shop 310, 3F, Landmark Atrium, Central, Hong Kong


The Team of Lingerie Lovers

Our team of Lingerie Lovers are driven by passion - for beautiful lingerie and to help women find the "a-ha" moment in our dressing rooms. With over 15 years of bra fitting experience, we aim to give each and every customer a personalized, memorable experience and to help any lingerie needs. 

Our team at our Gough Street store opening


The Lingerie Enthusiast

With just an idea and a love for beautiful lingerie, Lisa was determined to help women find a better shopping experience in Hong Kong and, in turn, found her own true calling. Lisa frequently travels around the world scouring for new designer brands to introduce to Asia. Follow Lisa on her blog, Instagram or book a private appointment with her.

Founder and Owner, Lisa Cheng

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