SASSY MAMA: Where to buy nursing bras in Hong Kong


We know that preparing for the birth of a newborn means that you already have enough on your mind, besides thinking about your underwear. However, the risk of blocked milk ducts is something you don’t want to experience either (trust us!), but if 80% of women are wearing ill fitting bras, then this number is likely to be even higher for nursing women.

When you’re nursing, wearing a properly fitting bra is more important than ever. You’ll want to be comfortable and you need to be supported. Here’s a handy guide on what to expect and how to stay comfortable during your pregnancy (bra-wise at least!), during the breastfeeding stage and beyond. We’ve listed the best shops in Hong Kong where you can get fitted but also online shops so you can shop at your own convenience, which means more time at home for you with your new bundle of joy.

Find your perfect fit: where to get measured

Sheer continues to hold its place as Hong Kong’s premier lingerie destination with its curated collections of over 40 international designer labels, selling cup sizes A to F and expert in-store complimentary bra fitting service – nursing and maternity wear included!  The Chantelle Merci Maternity T-Shirt Bra is a little pricey ($690) but is a practical everyday t-shirt bra and a popular choice for nursing moms.

Sheer , Shop 310, 3F, Landmark Atrium, Central, Hong Kong, 2388 2876,